Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on cookies, keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users.
To offer you the dictionary definition, Google AdWords is an internet advertising and marketing service advanced by means of Google to help marketers reach their customers immediately.
Whilst a person searches on Google for a particular time period, say ‘tour packages’, Google might throw a listing of searches for you. But if you look carefully, you may note that the top and the bottom outcomes are generally advertisements.
Paid search is the term we use for marketing inside the listings of a search engine. these typically seem at the pinnacle of a SERP or to the facet, and increasingly more look increasingly like organic outcomes. The interim Google locations a small inexperienced ‘advert’ label on them.
Google Adwords is a pay-in keeping with-click on (%) advertising platform. not like other % structures like Facebook, AdWords truly offers advertisers simple methods to reach human beings: 1) thru the Google seek community and a couple of) via the Google show community.
Even as those strategies are functionally very unique, they each use a p.c bidding system, in which advertisers bid to have their commercials proven to applicable audiences.
The Google seek network allows you to expose your commercials to customers who're actively searching for the keywords that you’ve selected. if you very own a landscaping enterprise, you bid to have your advert display up every time a user sorts in “Landscaper in Tallahassee.”