SEO stands for "search engine optimization," It is the process to getting traffic from the "free", "organic", "editorial" or "natural" search results on search engines.
smo
Social media optimization is the process of strategies that is used to drive traffic to your website and promoting the awareness such as brand, product and services etc.
google adwords
The google AdWords enables you to create advertisements which will appear on relevant google search results pages and our network of partner sites.